BILLBOARD: Selena's "Ones" Surges Charts After Its Vinyl Reissue

BILLBOARD: Selena's "Ones" Surges Charts After Its Vinyl Reissue's%20first,116%20after%20almost%20four%20years.


Set is first Latin title to hit No. 1 on nine-year old Vinyl Albums chart.

Selena’s Ones is back in the top five on the Top Latin Albums chart (dated July 18) thanks to its 8,000 equivalent album units (up 198 percent) earned in the week ending July 9, according to Nielsen Music/MRC Data. Of that sum, nearly 6,000 are in album sales.

The bulk of its surge was driven by the release of a limited-edition vinyl picture edition of the greatest hits album. Of the album's 6,000 total sales for the week across all formats (CD, vinyl, digital download, etc.), the vinyl edition of the album accounted for 99 percent of it sales.

The Top Latin Albums chart ranks the most popular Latin albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA).

“Selena’s Legacy is an inspiration for many fans and the artistic community, including Latin and non-Latin,” Victor Gonzalez, President, Universal Music Latin Entertainment at Universal Music Group, tells Billboard. “There is a deep connection between Selena’s old and new followers that puts her in a relevant position every time we revisit her music.”

Selena’s posthumous compilation album was originally released Oct. 1, 2002, a little more than seven years after her death in 1995. It debuted at No. 4 on the Top Latin Albums chart dated Oct. 19, 2002, and peaked at No. 2 on the March 4, 2017, chart.

First Latin Album to Top Vinyl Albums Chart: The new 2-LP vinyl picture disc of Ones, released July 3 via Universal Music Latin Entertainment, was such a hot seller during its first week, it helps the album re-enter at No. 1 on the all-genre Vinyl Albums sales chart. The vinyl edition of Ones sold 6,000 copies in the week ending July 9. Ones previously spent just one week on the list, at No. 4 on the Nov. 5, 2016-dated list, after its original vinyl release.

With Ones' re-entry at No. 1, it marks the first time a Latin album has been No. 1 on that tally, which launched in January 2011 as vinyl album sales began making their comeback. (Vinyl albums sales have grown yearly from 2006 through 2019.)

“Selena continues without a doubt to be one of the most influential artists in the music industry today and these accomplishments are a testament that her music transcends generations and will live on forever,” Armando Rodriguez, SVP Commercial Partners, Universal Music Latino, Machete Music & Capitol Latin tells Billboard.

Historic Sales Week: With the help of the new vinyl release, Ones earns the best sales week for a Latin album on vinyl since Billboard began publishing the Vinyl Albums chart in January 2011. Who earns the second best? Well, herself as Selena’s first vinyl edition of Ones, arrived on the tally in November 2016 with 3,000 sold.

Thanks to new vinyl edition of Ones, the set concurrently re-enters the all-genre Billboard 200 chart at No. 116 after almost four years.

Ones includes Selena’s No. 1 Hot Latin Songs hits “Buenos Amigos,” with Alvaro Torrres (1992); “Donde Quiera Que Estés,” with the Barrio Boyzz (1994); “Amor Prohibido” (1994); “Bidi Bidi Bom Bom” (1994); “No Me Queda Más” (1994); “Fotos y Recuerdos” (1994) and “Tú, Solo Tú,” Selena’s longest charting No. 1 title (1995). The set also includes a remixed version of “Si Una Vez", by her brother, A.B. Quintanilla, retitled "Con Tanto Amor (Medley),” among other hits.